The Coach's Fatal Mistake? Taking On Wilcox and an Unassailable Executive Tier

Itbecame clear Ruben Amorim could survive defeat by Grimsby. He weathered losing a crucial European final versus a particularly poor Tottenham teams for many years. He could survive home defeats to domestic rivals, a lowly league position, the tactical inflexibility, squandering some of the club’s most promising academy products, the 32% win rate, calling his team the poorest in Manchester United history. Yet, there existed one adversary against whom the Portuguese coach was not permitted to tango. You come at the sporting director, you had better succeed.

Regrettably, like many a Premiership right-back during Blackburn Rovers' title-winning campaign, the coach took on Jason Wilcox and appears to have missed. Even the most casual observer can see the irony here: a manager who often railed his squad for losing one-on-one duels succumbing in the face of the intense pressure and animal charisma of one of England's top division's most feared sporting directors.

And frankly, this whole painful saga appears to portray Jason Wilcox in a different perspective. Perhaps it might have been tempting, given his brief stint in a similar role at Southampton, to view him as merely a functionary in the United exoskeleton: a man whose appointment was due as much to his friendship with ex-colleague Omar Berrada as any verifiable talent. How mistaken we all were. By masterfully outmanoeuvring the club's celebrated head coach, just as he bested the unfortunate Dan Ashworth earlier, he has demonstrated as one of the sport’s true generals: a strategic mind of which the club's competitors will now be rightly wary.

A Tactical Clash Regarding Formation & Ideology

To illustrate, this was the director , after being involved in the leadership that hired the rigid 3-4-3 advocate the coach originally, played a key role in attempting to convince him to abandon his favored 3-4-3. Naturally, these pleas were resisted. However, these judgements hold greater authority when delivered from the mouth of a man the unimpeachable soccer background he possesses, holder of international appearances and a contributor to a title-winning side from 31 years ago.

Perhaps in time he might agree to explain his thought processes publicly. Maybe one day he might be asked why Amorim is walking away with full compensation, with no penalty clause activated. But Jason Wilcox seldom speaks in public, for excellent reasons. The real thinkers in football – men like Jason Wilcox – simply operate on a plane exceeding our mundane comprehension. Were he to speak, most likely all we would hear is a series of ultrasonic blips and complex calculations. Wanting is not the same as being prepared to comprehend it.

The INEOS chief allegedly suggested playing Bryan Mbeumo in a defensive role.
Sir Jim Ratcliffe has allegedly suggested utilizing the attacker in an unfamiliar defensive position. Photograph: Getty Images

An Supreme Authority In Command

Naturally, by focusing our attention on Jason Wilcox we are obscuring the real power behind the modern United throne. The director is, after all, simply carrying out the directives of his ultimate line manager the billionaire owner, who privately has emphasized his preference for a four-man defense. It is reported, the owner has also suggested deploying the forward in a wing-back role. Ratcliffe is keen for United to embrace analytics and metrics. According to ESPN, during a leadership summit soon after his minority ownership, he announced that United’s style to football “will be determined by this group”.

After all, Ratcliffe is a specialist in this technical footballing stuff, drawing from his previous experience in industry and sailing. Above all he remains incredibly rich, and it is known, the rich are superior: more perceptive, sagacious, more tactically astute, simply better. Whom else would you trust to manage an enlightened programme of austerity, the construction of a new stadium that looks a lot like someone’s leftover knitting, the signing of Benjamin Sesko?

The Modern Football Hierarchy: Directors Over Coaches

This is a trend we are increasingly seeing in top-tier of the game. For decades, teams mistakenly entrusted big footballing decisions to low-level employees such as coaches, scouts – even footballers. Perhaps it was once possible for a young, visionary coach with ideas and energy to join an organization and see their vision supported to fruition. Yet how many companies have these guys established? How many large-scale layoffs have they overseen? Far preferable to place genuine authority where it belongs: the leadership tier, the casually dressed executives, the guys with impressive professional resumes. It is wiser to decide the tactics by the directors and appoint a coach who can tailor their methods accordingly. If coaches were once chefs, they are now more akin to Deliveroo drivers: not responsible for the food, but still finally accountable if it arrives poorly or leaks out to meet standards.

In the meantime, a coach's role has become less about crafting the philosophy and more about marketing it: the front-facing representative on the front desk, the public face of an organisation they have minimal power to influence. Enzo Maresca takes a squad of literal children into Europe and wins two medium-sized trophies, and essentially is dismissed for talking. Wilfried Nancy finds his reputation ruined whereas those individuals who appointed him continue to make errors another day.

A Modern Corporate Game: Accountability for the Few

And possibly in a small way this represents neoliberalism in action: the elevation of a privileged overclass who are infallible, whose choices remain sacrosanct, whose mistakes can invariably be sacked away without justification. Appoint the system coach and then dismiss him for using excessively 3-4-3. Bring in the process guy and later discard them for taking too long. And above all be grateful; for your modest season ticket price rises, for the latest player acquisitions, for the reality that the adults – however well qualified – are in charge.

Ashley Perry
Ashley Perry

Samhällsanalytiker med bakgrund i statsvetenskap, fokuserad på demokratiutveckling och offentlig debatt i Norden.